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企业战略变革_内涵与测量方法论探析_陈传明.pdf

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企业战略 变革 内涵 测量 方法论 探析 陈传明
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»27  »3 ù2006 M 5S ù 5 ØScience ResearchManagementVo.l 27, No. 3May, 2006là ° ù:2004-12.Á[ “:¾ùî sžSE1 – SÐÁ《 Zy(1975-), 3(q), öê 8 p; g ¦, 2ØvÐ Ðý =,5 ØÐp V。ùîZ_: Zy: Zy: ;Œ ^ ÂT ÊÊ4E ¦ô ƒ¥ Zy: <^ {Mê: =dЩ ZE ‚ 73 ì Yö¥ j˜ Ÿ AÙ5,×Ä1ÿ <  |¤gÆN´¥4Ú。1   ³Ð0 ³^ {¥xØ、<¥i©。7<ªQ ^· <¥0³/s ³ <   8¥ gÆ É›Ü。1 ÂPhilip. Kotler î ª¥4P's¦ {:Á Ö、Nì、sg {¡、\g,ü ^·¥<ªQ¥^ {。7Bñ 8¥ ³ò¯ ?† Ê =†,1  gƆ、†、 ¦ ï'÷†©ûµ1-¥?Z^ {,ƒÕ^{ ^·TªQ¥^ {。7ÏW ñªQ “ - ^S= Ø ‚¸¥ö @。áS “ -1¿^ {5 Ø¥ùîÏ, Ø ‚¸ƒ ØñªQ¥Ãs‚ ^“ b#,îðë“?Z^ {”“^ {Mê”,7 L= ,áS “ -¥“ùîû ^Á<ªQ ¥€ ^TªQ ¥,ƒÐS=ö @¥^ {Mê¥ùî 5ׂ ^“M ¸(¸£{,ÛÉé, 2004)[ 1] 。3. 3. 3d9sZEZ ë¥Ê4Ù5¾ ŒJS =¥ÓcÏ1 üA。C,S=“Ócùî^ {5 ØÙ5 HÎv ¹¨Zµs、 í Ÿd9©BtK'¥d9sZE(¸£{,ÛÉé, 2004)[ 1] 。S““ùî€XÜ£ ü,Zµs÷F a† Lùî,7‚þ a†Ù Ø°、I ’©B m' = m' ¥ùî(Kerlinger, 2000)[ 28] 。y¹M1 íd9sZE Ÿ ª,¾ZE¥Ú‚Ú。7 í Ÿd9¿vS“¥ùîS,i‚ ?ë¹?S¥ L£Ÿùî,y¹íù¿9F Æ(cultivate)© M[ 29] 。• IÓD:[ 1] ¸£{.ÛÉé.ÏS^ {ÐùîC ß[ J].5 Ø W¸, 2004(5):76-87.[ 2] ( Å) ® ± Ú .‹¨Ü6ÐùîZE ‚[M].Ø:Ü6 SÐñ, 1998.[ 3] Anderews,K. 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L, Building theories from case study research[ J],Academy ofmanagementReview, 1989, 14(4):532-550.74 S ù 5 Ø2006 M[ 25] Collis, J. andHussey, R, BusinessResearch:A PracticalGuide for Undergraduate and Postgraduate Students [ M],PalgraveMacmillan LTD, 2003.[ 26] Miles, R. E, Snow, C. C, Meyer, A. D, Coleman, H. J, or-ganizational strategy, structure and process[ J]. Academy ofManagementReview. BriarcliffManor. Vo.l 3, Iss. 3, 1978:546-562.[ 27] Snow, C. C. Hrebiniak, L. G, Strategy, distinctive compe-tence, and organizational performance[ J] , Adm inistrativeScienceQuarterly, 1980(25):317-335.[ 28] Kerlinger, F. N, andLee, H. B, 20004thedition. Founda-tions ofbehavioral research [M]. New York:HarcourtCol-lege Publishers.[ 29] · ~‡©.ÏS5 ØÐùîZE ‚ù)ë‹ [M],2005 M713-20 °,½ŒYvÐ。A research ofstrategic changeondefinition andmeasurementmethodologyChen Chuan-ming, LiuHai-jian(BusinessSchool, NanjingUniversity, Nanjing210093, China)Abstract:Until now researches on the corporate strategic change have become very mature. However, these researches seldomcan be seen in domestic. Even if exist, these researchesmostly arequalitative. The authors contend that reason lies in absence ofthe definition andmeasurementmethodology repertory. From the beginning of definition of strategy, the authors discusswhat thestrategic change should comprise. Based on these, the authors induce the fourperspectives and fourmeasurementmethods. Atlast, the authors put forward with the special utilization of strategic changemeasurement in China.Keywords:methodology;strategic change;coding;investigator inference( ¤»122:)Studyon performance indexdesign ofnonprofitorganization inChinaZhongWei- zhou1, Cao Yong- li2, Shun- feng SONG3(1.SchoolofEconomicsand Finance, Xi'an JiaotongUniversity, Xi'an 710061, China;2. SchoolofManagement, Xi'an JiaotongUniversity, Xi'an710049, China;3.CollegeofBusinessAdministration, UniversityofNevada, NV 89557 -0207, Reno, USA)Abstract:Tthrough describing charactersand functions of performance index system, the articleposts that it is impersonaland in-evitably to setup ourcountry's nonprofit organization performance index system. Based on reviewing the problems as lacking ofu-nify criterion and currency index and roots of Chinese nonprofit organization performance index system, the article analyses thebasic principle that is forexampleobjective and scientific and theprimary object that the system founds, such as logicaland prac-tica.l Through comparing the system with that of enterprise, it also puts forward the basic content and framework, and makessome suggestions about thedesign of the system.Keywords:nonprofitorganization;performance test;index system;design formulation
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